Freyr Alexandersson explains why Brann is struggling to sign players

Freyr Alexandersson

Brann has experienced player departures during the current transfer window, yet they continue to perform strongly in both European and domestic competitions. This positive form does not remove the need to reinforce their squad, and the club has been engaged in discussions over potential signings.

Despite having funds available and a significant number of players being proposed to them, Brann have not conducted substantial transfer business so far. As a club recognised for providing a platform to players aiming to progress to one of Europe’s top leagues, they have attracted considerable attention from agents and selling clubs. Many see Brann as an ideal stepping stone, resulting in a constant flow of offers for new talent.

Targeted by Agents and Clubs

The club’s sporting director has faced an exceptionally busy period in recent weeks, largely due to the high volume of approaches from representatives keen to place their players in Brann’s squad. This surge in activity reflects the growing reputation of the Norwegian side, both domestically and on the continental stage. However, the club has remained selective in their dealings, showing a clear commitment to quality over quantity in their recruitment strategy.

According to TV2, Brann’s manager, Freyr Alexandersson, outlined the reasoning behind their restrained approach to signings. He stated, “It hasn’t fit, neither with our playing style nor with the group of players we have.” This perspective underscores the importance the club places on ensuring that any incoming player aligns with their tactical philosophy and complements the existing squad dynamics.

Prioritising Culture and Cohesion

Brann’s approach serves as an example of disciplined and strategic squad building. Rather than responding to the sheer volume of offers, the management is focusing on identifying players who can genuinely contribute to the team’s objectives. This is a process that goes beyond technical ability, placing equal emphasis on personality, adaptability, and cultural fit within the squad.

While some supporters might view the lack of signings as a missed opportunity, the long-term benefits of such a policy can be significant. By resisting the temptation to make signings that do not suit their system, Brann are maintaining the stability and identity that have contributed to their current success. This methodical approach could prove decisive in sustaining their positive results for the remainder of the season.