Opinion: Is Rosenborg right to put revenue above winning trophies?

Marius Broholm

Rosenborg have long been regarded as one of the best-run football clubs in Norway, consistently featuring in discussions about the most successful sides in the country’s football history. Their organisation, on-field achievements and commitment to long-term planning have made them a benchmark in Norwegian football for decades.

When Norwegian football began making a mark beyond its borders, Rosenborg were among the first to leave a strong impression in European competition. While Bodo/Glimt reached the semi-final of the Europa League last season, some observers still argue that the Rosenborg team that advanced to the quarter-final of the Champions League in the 1996–1997 campaign achieved a more remarkable feat.

Transition Period Brings New Challenges

In more recent seasons, Rosenborg have found itself in a transitional phase, marked by the departure of key players. This summer, the club parted ways with Marius Broholm and Sverre Nypan, two players who had become vital contributors. Their exits have inevitably affected team performance, and this has led to criticism that the club may be placing financial gain above on-pitch success.

Despite such criticisms, Rosenborg’s decision to allow these transfers reflects both a practical and unselfish approach. It is a reality in modern football that talented players will aspire to move to larger clubs, often abroad, in pursuit of personal development and higher competition levels. By not obstructing these moves, Rosenborg are demonstrating respect for the ambitions of its players while also securing financial returns that could benefit the club in the long term.

Balancing Profit with Performance

The idea that player sales are inherently detrimental to a team’s season does not always hold true. In Rosenborg’s case, they continue to boast some of the finest talent in Norwegian football. While the departures of Broholm and Nypan were certainly significant, they do not necessarily spell the end of competitive ambitions for the current campaign.

Selling players is a decision that many clubs would make under similar circumstances. It is easy to critique from the outside, but Rosenborg’s ability to operate strategically and remain competitive despite challenges illustrates why they remain a respected institution within Norwegian football.